Loving This Face Campaign

Loving Grace


Meet Grace our very first #lovingthisface ambassador.

Here at Loving Label we want to find ways to celebrate the diversity and unique beauty of our customers.

Knowing that promoting an unrealistic idea of what, society tells us, is beautiful was something we wanted to avoid. So we took a step back and thought about our marketing plan for our brand with a little bit more care or, loving, you could say.

There was also the sense that “Loving Label” as a brand represents more than just jewellery and accessories.

Loving Label is about unconditional love for all humans.

It’s about being thoughtful and kind to yourself, your loved ones and even to the strangers you pass everyday on your way to work.

Smile at the people you pass, acknowledge their presence, you may be the only person to do so all day.

Lift people up in ways that feel right with you, the smallest of kind gestures are often the most meaningful.

Our beautiful Grace is a great ambassador for Loving Label for just this reason. She is polite, thoughtful and very patient. Grace is working and studying hard so that one day she can become an even greater asset to her community than she already is today.

That is why we are #lovingthisface


Would you like to be the next #lovingthisface Ambassador?


We are always looking for #lovingthisface ambassadors to represent Loving Label.

Here are a few things you can do:

Follow Loving on Facebook, Instagram and Pinterest

Sign up to receive monthly Love Letters about our products and other things that inspire us.

Tag us in a picture of yourself when you are feeling really proud, happy and beautiful.

When you are really #Loving your life and yourself.

@lovinglabel #lovingthisface #lovinglabel

If you are local to Brisbane you could be asked to pop in to the studio for a few

quick snaps and leave with a pair of Loving earrings for your trouble.

With your permission your pictures will appear on our website and social media along

with a short blog post about you and what being a Loving human means to you.